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One of the few Jamaican singers to truly bridge the
gap between the roots and dancehall reggae styles is the man known as
Everton "Blender." When reggae fans hear the opening notes of "Lift Up
Your Head," "Ghetto People Song," "Blend Dem," etc., they instantly
recognize these songs as the cultural anthems of our time. The large
number of hits Everton has accrued is most impressive for an artist who
has been in the business for such a seemingly short period of time. But
like many of Jamaica's biggest musical stars, the road to fame wasn't a
short or easy one.
Everton Williams was born in the parish of Clarendon, Jamaica, but grew
up in Kingston 13 on Maxfield Avenue. Everton worked as a painter,
construction worker, and decorator, but he realized that the strong
chemicals he was working with were not good for his voice or his health
in general. With divine help and direction, he decided to leave his job
to pursue a singing career. In 1980, he met Phyllis Thompson (who would
later become his wife), and moved back to Clarendon. In 1985, Everton
and Phyllis' first child, Isha, was born.
Although Everton had recorded a handful of singles for various
producers, he had yet to score with a hit on the island. But that was
all about to change in 1991 he voiced the autobiographical "Create a
Sound." The song described Everton's experiences in the music business
and with the Rasta faith. It was released the following year on the Star
Trail label, and it was Everton Blender's first hit. Everton continued
to record for Star Trail, who had a distribution deal with Heartbeat
Records. 1994's Lift Up Your Head (HB 169) was Everton's full length
debut, and featured "Create a Sound," along with the hits, "Family Man,"
"Bring di Kutchie," "My Father's Home," "Gwaan Natty," and the title
track, which would go on to become one of the biggest anthems of the
1990's.
Everton continued to record for Star Trail and other labels, scoring
hits including "Blend Dem," "World Corruption," "Bob Marley," "Piece of
the Blender," "The Man," and "Coming Harder," all collected on the 1996
album, Piece of the Blender: The Singles (HB 209). At this time, Everton
decided to take charge of his career and start his own label, which he
named Blend Dem Productions. He began to finance most of his own
recordings, a move which proved to heighten tension between himself and
many who wished to control the music production and promotion on the
island. But he persevered, knowing that being in control of his career
was the right decision, and his relationship with Heartbeat became even
stronger. In 1999, Heartbeat released Everton Blender's first album of
Blend Dem productions, Rootsman Credential (HB 227). Alongside boom
shots like "Ghetto People Song," "Why Do We Have to War," and "False
Words" were Everton's own productions including "Slick Me Slick," "These
Hands," and many more strong statements of Everton's faith and will to
succeed. Since the release of Rootsman Credential, Everton has toured
the United States, Europe, and the Caribbean-establishing himself as one
of the top touring forces from Jamaica. Live at the White River Reggae
Bash (HB 242) captures Everton performing his most popular material with
the Blend Dem band.
As the millennium came to a close, Heartbeat released an album of new
Blend Dem productions that includes top acts riding Everton Blender
produced rhythms. Dance Hall Liberation (HB 246) features Anthony B,
Tony Rebel, Louie Culture, Richie Spice, Everton Blender, daughter Isha,
and others. Everton was also executive producer on Richie Spice's debut
album, Univeral (HB 103), and plays a role in Spanner Banner's new
release, Real Love (HB 249).
Blender's album released in 2001, Visionary (HB 254), consisted of his
trademark conscious committment over sizzling roots and dancehall
self-productions. With guest appearances by Beenie Man, Anthony B, Tony
Rebel, and Marcia Griffiths along with Everton's own strong performance,
the album garnered favorable reviews throughout the music press. 2001
and 2002 also marked excellent touring year for Blender, where he
headlined several major reggae events.
King Man (HB 258) is the latest work of Blend Dem Productions.out in
August ‘03, and is the next installment in Blender's legacy of excellent
reggae music for the discerning listener. Expect to see Everton Blender
somewhere near you as he tours later this year to support the release.
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